Organic traffic from Google is vital in driving website traffic, more leads and sales. This makes collaborating with a search engine optimisation (SEO) company one of the biggest marketing decisions. If you find the right agency, your website can be catapulted to the first page of Google. However, weeding through the different agencies can be overwhelming and frustrating. But, asking the right questions might help to simplify the selection process. Here, given below are some of the questions that you should ask. # What is your philosophy of building links? Good SEO agencies continue to consider link building as an important tool for search engine optimisation. So, the right answer here would be an agency placing emphasis on quality over quantity. If the agency rejects link building as a marketing tool, you need to move to the next firms on your list. # What are the metrics that you focus on? Website traffic, search engine rankings or links are important, but they are not a metric for measuring the success of your campaign. Sales, customer leads or conversions must be the metrics that the search engine optimization company should focus on. # Do you have a portfolio? The answer should be in the affirmative. It is important that you go through the past work and case studies of the company that you are thinking of collaborating with. This will give you a clear idea of whether the firm will be capable of handling the specific requirements of your niche. You will also be able to find out how much success they have helped their clients achieve. # Will they be presenting any kind of progress report? It is important for you to know the campaigns that are working and the ones that are failing to fetch the desired results. Reliable SEO companies will have a reporting process in place to show you the progress they are making. # How long will it take before results start pouring in? This is a trick question. If the agency readily promises results within the 1st month or 3 months, know that you need to move onto the next company. This is because SEO is a dynamic field and nobody can actually promise to deliver results. However, they can provide you with realistic goals. Keep in mind the aforementioned questions when talking to a potential SEO company. Comments are closed.
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April 2020
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