Each new year brings with it new technologies, strategies and techniques when it comes to search engine optimisation. In 2020, you cannot continue to rely on the SEO tactics that you implemented in 2019. If you want to stay ahead of your competitors in Birmingham or anywhere in the UK, you have to consider adopting the latest strategies that will give you an edge over the others. Take a look below at the SEO trends that are dominating this year.
Position zero on the SERP For a long time, businesses have invested their time and effort to make sure that your website occupies the first position on the search engine results page. But, things have changed considerably with the introduction of Google’s featured snippets. Featured snippets appear above organic listings on the SERPs and aim to provide users with the most relevant answer to their question. Google’s bots do not restrict themselves to websites appearing on the first page of the SERPs, but they aim to find the best answer. The answers displayed in the featured snippets are usually in the form of lists, numbers or a summary of a blog or article, and there is also a link to the original article. As featured snippets have a high potential of driving traffic and bringing leads, they have been termed as the new position zero. To Read more: Know about the SEO Trends that are Dominating 2020 Link building campaigns are one of the most effective and successful ways to drive traffic to your website. This will enhance the ranking of your website on the SERPs. However, there are SEO practitioners who have abused this opportunity and engaged in fraudulent link building tactics, which harm rankings. Take a look below at some of the link building techniques that should be a part of your SEO strategy.
Guest blogging Guest blogging is a fantastic way for you to build high-quality, healthy links that will help your website climb up the search engine rankings. Through guest blogging, you can appeal to a wider range of audiences using myriad platforms, which is bigger and niche-specific to your business or brand. The more backlinks you get from guest blogging, your SERP rankings will be boosted. However, when guest blogging, focus your energy on websites that have considerably high authority and have the type of audience that your brand needs. Otherwise, you will be wasting your effort and time. To Read more: Link Building Strategies that Should Be a Part of Your SEO Search engine optimisation’s tactics and rules keep changing every year. Even though the fundamental aspects of SEO remain the same, you will find significant changes that cannot be ignored. If you want your website to rank higher in the SERPs, you have to pay attention to the below given search engine ranking factors.
Backlinks Backlinks continue to remain one of the most crucial ranking factors. Backlinks give search engines, especially Google a clear indication about how good a website is in terms of relevance and quality. But, you must always remember that Google gives more importance to backlinks that are of high-quality. The more quality backlinks your website will get, the more authority and dominance will it have in your particular niche. So, if you do not have a proper link building strategy in place, it is high time that you formulate one to get high search engine ranking in London. To Read more: What are the Essential Search Engine Ranking Factors? Without a doubt, anyone can say that blogging is a crucial ranking factor. It not only helps in better performance of a website but also helps the audience to stay longer. Take a look below and know what more blogging can do.
It keeps your website updated If you have not refurbished your website for years, start with the content. An old website loses its visitors because the information it is providing is outdated or lack the necessary stuff. Google does not want to show old posts to its viewers. Websites that regularly update information signal the search engines that they are alive and delivering fresh content. The search engines get more reasons to index your website, keeping it on the first pages. To Read more: How Blogging Helps in Website Performance? With the start of New Year, you should focus on the success of your website. The old tactics are no longer used, it is time to pay attention to some advanced methods to obtain more and more leads to your website. So, what should you do? Read on.
Give importance to mobile-first ranking Now, everyone is aware of Google’s new update about mobile-first indexing. The number of mobiles and tablets users are increasing. Hence, business owners will be at a loss if they do not opt for a mobile responsive website. This not only generates better user experience but also enables the website to rank faster. If you do not have a responsive website, contact a professional SEO company in Edinburg and ask the experts to start acting on it. To Read more: Advanced SEO Trends for 2020 Maximum entrepreneurs want to get featured on the first page of Google and for this, they need the help of SEO providers. As SEO has become one of the crucial components to optimise your business website, it is a good idea if you understand how the cost is determined.
Number of pages A website contains different sections like, Home, About us, Blogs, Contacts and more. The professionals charge you as per your business requirements. If you want to add more pages to the website, the more the experts will charge you. Some business owners demand to create a page for form filling, whereas, some ask to display each product on a different page. To Read more: Factors that Affect SEO Pricing Want to upgrade the web pages of your website? Do not know what to include and what not to? Read on to know about the basic aspects that must be included in a webpage to draw more attention of your audiences.
Proper usage of keywords Forget that your website will be successful if there is no good usage of keywords. Using the right key phrases is an important element if you want Google to recognise your business. Keywords must be placed appropriately on the webpage content and URLs. However, there are plenty of ways to facilitate the keywords research process. Reach out to SEO experts working in an affordable SEO company in Birmingham and see how they precisely place appropriate keywords in the content. Focus on simplicity A simple web page always grabs more eyeballs. The texts should be readable, and the designs must be presentable. The professionals always go for an easy navigation method so that the audiences can easily find what they are looking for. Last but not least, banner ads must be avoided and browser compatibility should be checked before launching the web pages. To Read more: Must-have Features of a Web Page The biggest challenge that you are going to face whilst choosing an SEO provider is the packages they deliver. The best package must be affordable and should positively affect the digital presence of the firm. Some of the factors which you must keep in your mind are listed below:
Make sure that the SEO provider understands your business and the audience Before selecting a provider, ask the experts to suggest keywords which can help the page in achieving better rank on most search engines. Besides good rank, the professionals need to understand the nature of your business and build strategies that can help you to surpass the performance of your competitor websites. Hence, you need to select the package carefully. Also, ask them if they can customise the package as per your promotional needs and meet your business goals. To Read more: Factors to Consider Before Choosing SEO Packages Not getting enough leads? It is time that you boost the rankings of your keywords because this will not only help your business to thrive but also fetch new leads. To know what you must do, read on.
Link building should be your priority Links are vital in improving rankings on Google, Yahoo and Bing. You must attract links from trustworthy and genuine sites and this can be only when you expand your outreach. Try connecting with the publishers, webmasters and bloggers to get some clicks on your content. Though outreach needs dedication and time, this can have a massive impact on the search engine rankings. This can even help other audiences to identify your business. Writing SEO-friendly content One thing that should be kept in mind is that content is the foundation for boosting the rankings on the search engines. Good content generates double conversions, but it should be optimised for users and search engines. This means you need to do thorough research on the keywords and audience. Remember to publish blogs or articles on responsive websites and promote them on different platforms. Also, incorporate relevant keywords on the content, headers and meta tags. As per some studies, rankings can be enhanced if you focus on publishing skyscraper content. To Read more: Simple Ways to Improve Search Engine Rankings of Your Website |
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April 2020
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