Asking the appropriate questions prior to hiring an SEO agency is critical for your website’s online success. If you are wondering what type of questions to ask, the following list will get you started. # How Long Have They Been a Part of the Industry? Knowing the number of years they have been working online will help you to understand their experience and background. This is important as hiring the wrong SEO professional can be catastrophic as it may damage your previously built reputation, rankings and Google trust. Read more at Questions to Ask Before Hiring a Professional SEO Agency When designing a website, there are a lot of details that you need to consider. It may seem like an endless list, but if you look carefully, you will notice a few elements being consistently used in all types of websites. These elements are more important than the others and are a must for both simple and extensive websites. Read on to know the website design features that you simply cannot ignore. # Pleasant Visual Design An aesthetically enticing design is of utmost importance because that is the first thing that your target audience will notice. If the design is not visually appealing, they will quickly make their way to your competitor’s website. This does not mean that you have to come up with a complex design, it can be something simple and clean. All you should want is a website that looks nice and stands out from the rest. There is no harm in trying out the minimalist approach. Read more at Must-have Elements for a Simple Website Design The online business scenario is increasingly becoming competitive as more and more offline businesses are turning their attention towards the digital landscape. A professionally designed website is a must for anybody trying to establish a dominant online presence. It is a representation of one’s business or brand. In order to stay ahead of millions of existing websites, you need to invest in website marketing services. Read on to know the importance of promoting your website. # Enhancement of Brand Value and Recognition Website promotion plays a crucial role in increasing the recognition and value of your brand. As your brand awareness improves, your business will automatically gain more value. You will be able to create your own niche in the marketplace and your customers will be able to find you easily. # Customer Loyalty Website promotion will help you emerge as a brand that customers will trust. You will earn credibility and brand loyalty. Since a majority of consumers give more preference to the brand when purchasing a product or availing a service, you will get a competitive advantage over others. # Increased Online Visibility By marketing your website using the available digital tools, you will be able to increase the online visibility of your website on search engines. Google, Yahoo, Bing and such other search engines are largely used by the Internet users to find businesses or information. Through promotion, you will make it easier, convenient and hassle-free for your customers to find you and avail your offerings. # High ROI Designing and developing a company website is a financial investment and you would want to get the maximum value out of it. This is made possible through website marketing. Professional webmasters will promote your website across the various digital channels and platforms to make sure that you get a large number of website visitors and leads. The more number of people know that your business exists, the higher will your sales and revenue be. Website marketing is crucial for the success of your business in the online space. Professional marketers typically make use of SEO or search engine optimisation, social media marketing, content marketing, PPC marketing and such other digital tools to promote a website. To know which strategy works best for your website, speak to a website marketing agency and get a bespoke strategy based on your budget, needs and objectives. Do you want to drive more traffic to your website? In that case, you cannot ignore SEO or search engine optimisation because as per surveys, over 51% of traffic online comes from search engines. Moreover, organic traffic is far more targeted than referral or social traffic. So, to help your website rank better on Google, Bing, Yahoo and other search engines, given below are a few actionable tactics to consider. # Publish Meaningful and Relevant Content The number one driver of your search engine rankings is high-quality content and there is no alternative. You need to create content that is specifically tailored towards your target audience in order to boost website traffic, resulting in the improvement of your website’s relevance and authority. You can engage an SEO expert to identify, as well as, target a keyword phrase for each page. Also, remember to highlight the keyword phrases. Read more at Actionable SEO Techniques to Enhance Your Website’s Ranking Website design cost is one of the most integral factors in selecting a web design agency to build a website. So, if you are thinking of building a website, it is important that you have a clear idea of what you can expect to pay. Read on to know the determinants that affect the price of web design.
# Pre-designed Template VS Custom Design Thousands of templates and stock themes are available for major website platforms like, Shopify and WordPress. All you have to do is sit with a professional designer, choose the theme that perfectly fits your business and content, and then, personalise it by adding your content, logo, brand images and so on. Starting your web design project with a pre-designed template will reduce your costs. Read more at What Features Determine the Cost of Designing a Website? The search engines like, Google, Yahoo and Bing are getting smarter with every passing day. So, you cannot acquire a top position in search engines simply by repeating the same keywords over and over throughout your web pages. Search engine optimisation has become a lot more than just keywords as search engines give importance to content, page load speed, overall user experience and so on. Partnering with SEO professionals who have years of expertise and knowledge will help you to maintain your dominant web presence and drive traffic to your website. Given below are things that you need to consider when choosing an SEO service provider from an overwhelming list of options. # Your needs and the agency’s abilities The first and foremost requirement is to carry out a thorough assessment of your business’ needs. After you have understood what you exactly need, find out if the agency is capable of meeting your requirements. Irrespective of whether your goal is to build a brand or attract website visitors, the agency must be adept at catering to specific needs. # Client review and accountability Before selecting an SEO service provider, you might inquire about previous work. It is always an advantage to go through a company’s earlier work as that gives a better understanding of what the company is able to accomplish. If there are reviews from past clients, you can go through them to know if the agency is the right one for your business. Accountability is another crucial factor that you must consider. You would want to work with an SEO agency that showcases a sense of responsibility towards your company and your requests. # White hat SEO tactics Search engines, especially Google is notorious when it comes to penalising websites. Since you would not want to be on Google’s bad side, it is important that you work with an SEO agency that not implements white hat SEO strategies. Thanks to the search engine bots becoming advanced than ever before, black hat SEO tactics will only bring you trouble. Ultimately, your decision needs to be based on the credibility and SEO understanding of the SEO agency. Budget does play an important role, but you must not solely rest your decision on the finances alone because the cheapest SEO agency might not provide you with the results you need and within a specific timeframe. Designing a website is the first step towards entering the online landscape. Like many others, the vast range of website design costs might make you feel overwhelmed. Keep reading to know some of the factors that affect website design cost so that you are prepared when talking to a professional website design company. # Registration of a Domain Name Domain registration is a mandatory cost because your website’s domain name is the web address or the URL. You will find companies that register a domain for free, but free domains are strongly associated with shady and spam websites by customers and this will definitely not be a good move for your business. Read more at Know the Factors that Affect the Cost of Website Design When it is a matter of long-term business success, most small business owners have realised and agree that SEO or search engine optimisation is important. This is primarily because it is hard to find someone today who does not use Google to search for products or services with the intention of buying. So, it makes perfect sense for businesses to aim for acquiring the top position on Google’s search results. However, businesses are constantly overlooking local SEO and this has to change, especially for local businesses or brick-and-mortar stores with a limited and focused market. Local SEO is Google’s way of showing search results on the basis of geographical area and here’s why businesses should invest in this strategy. # A large number of consumers search businesses online Local SEO can be thought of as a modern version of the Yellow Pages. Its basic aim is to help consumers instantly find a local business offering the products or services that they need. Read more at Reasons Why Businesses Should Invest in Local SEO Organic traffic from Google is vital in driving website traffic, more leads and sales. This makes collaborating with a search engine optimisation (SEO) company one of the biggest marketing decisions. If you find the right agency, your website can be catapulted to the first page of Google. However, weeding through the different agencies can be overwhelming and frustrating. But, asking the right questions might help to simplify the selection process. Here, given below are some of the questions that you should ask. # What is your philosophy of building links? Good SEO agencies continue to consider link building as an important tool for search engine optimisation. So, the right answer here would be an agency placing emphasis on quality over quantity. If the agency rejects link building as a marketing tool, you need to move to the next firms on your list. # What are the metrics that you focus on? Website traffic, search engine rankings or links are important, but they are not a metric for measuring the success of your campaign. Sales, customer leads or conversions must be the metrics that the search engine optimization company should focus on. # Do you have a portfolio? The answer should be in the affirmative. It is important that you go through the past work and case studies of the company that you are thinking of collaborating with. This will give you a clear idea of whether the firm will be capable of handling the specific requirements of your niche. You will also be able to find out how much success they have helped their clients achieve. # Will they be presenting any kind of progress report? It is important for you to know the campaigns that are working and the ones that are failing to fetch the desired results. Reliable SEO companies will have a reporting process in place to show you the progress they are making. # How long will it take before results start pouring in? This is a trick question. If the agency readily promises results within the 1st month or 3 months, know that you need to move onto the next company. This is because SEO is a dynamic field and nobody can actually promise to deliver results. However, they can provide you with realistic goals. Keep in mind the aforementioned questions when talking to a potential SEO company. The unfolding of advanced digital technologies has got businesses do whatever they can to keep pace. As per industry reports, approximately 49% of all businesses already have an integrated digital marketing plan and about 17% of businesses have a separate digital marketing strategy, along with their traditional marketing tactics. Needless to say, digital media marketing is no longer an option, but an indispensable part of marketing and advertising. At Nhance Digital, we believe that every organisation must have a clearly defined Internet marketing strategy in order to achieve success. Keep reading to find out how this can result in the growth of your online business.
Read more at How Can Digital Marketing Help to Grow Your E-business? |
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April 2020
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