Link building is an important ingredient of an effective SEO or search engine optimisation strategy. In Google’s algorithms, it is a ranking factor showing the Internet users that you are an authority providing credible information that should not be ignored. By sharpening your skills in the following link building areas, you can give your SEO efforts a fresh and competitive edge. # Experiment Different Techniques You must not leave any stone unturned when it comes to SEO. Sit with your digital marketing team and plan the careful use of your resources to make sure that you are creating varied types of content like, research articles, infographics, webinars, video and so on. These can be assessed and analysed to see which links perform the best, via personal outreach, online communities, local relevant websites and public relations. Even social media networking websites are a fantastic way to test if your content is producing the desired results. Read more at Here are the Link Building Areas that Need Your Immediate Attention Search engine optimisation is a powerful and critical component of any online marketing plan. It is a necessity and you cannot hope to dominate the web space by ignoring SEO. Since the field of SEO is expanding so fast, you need to find a reliable agency that will aid your tactics and recommend powerful methodologies for achieving success in the online landscape. Given below are a few things to consider when availing SEO services. # Be Cautious of Exact Guarantees Good SEO agencies will not make any guarantee or promises of top position results when they are trying to impress you. But, if they do, you better watch out. Since Google algorithms are constantly being updated, professionals cannot assure you of the top ranking position. Read more at What Should You Consider When Utilising SEO Services? Google is continuously optimising its search algorithm. If you take a closer look at the updates, you will notice that each one of them has been focused on enhancing user experience and making it simpler for Internet users to find what they are looking for. To that end, the search giant places a lot of emphasis on featured snippets and they are being considered a valuable digital real estate. You must get your brand to appear in them. But, before that, you need to know the different types of featured snippets. Paragraph featured snippets: Users are most familiar with the paragraph featured snippet. With this snippet, the search giant extracts text from a web page in an attempt to answer users’ question immediately. Since Google is pulling out a section of the text, it is important for brands to be on top of their page structure. The answer must be within forty to fifty words. Read more at Do You Know the Different Types of Featured Snippets? Find Out! SEM or search engine marketing is an effective and proven way to grow your business in an increasingly competitive online marketplace. With millions of businesses vying for the same eyeballs, SEM has become more important than ever. SEM - What is It? SEM is an umbrella term involving various processes that help to drive traffic and gain visibility from search engines like, Yahoo, Google and Bing. Simply put, it refers to processes and activities that ensure your website appears in SERPs when someone searches for information, products or services related to your business. Read more at SEM (Search Engine Marketing): A Beginner’s Guide Managing search ranking position is becoming more and more difficult for online businesses thanks to Google’s frequent algorithm updates. The need of the hour is to figure out effective and powerful link building strategies that help to increase traffic and boost ranking position. It is time for you to have a new and upgraded plan. The following are some tactics that might help ease your struggle. # Infographics Colourful, bright and informative, there is nothing not to love about infographics. They are eye-catching and aesthetically pleasing that compel people to share them. You can use them to your advantage by coming up with an attractive and interesting infographic. Read more at Result-driven Link Building Strategies that You Should Know In today’s world, a company cannot survive without integrating digital marketing into its marketing mix. But, before you start planning your digital strategies, you need to identify and understand the different digital marketing channels. Selecting the best channel will result in propelling your business forward. Given below are some of the popular channels that you can consider. # Search Engine Optimisation or SEO This channel helps businesses acquire better online ranking and visibility in search engine results pages (SERPs). So, when your potential customers enter a search query relating to your offerings on any of the major search engines, they will find your website. Read more at Know the Popular Digital Media Marketing Channels Transforming Modern Business White hat link building is an indispensable practice in any SEO campaign and it can help you boost your website’s SEO. If link building is done the right way, it will help to boost your website traffic, bring visitors and enhance search engine rankings. However, before choosing a white hat link building service provider, it is important that you thoroughly vet the agency by asking the following questions. Is manual outreach done by them to the websites that they are engaging with? Sometimes, link building services use the lack of knowledge that their customers have against them. A lot of times a link is kind of an illusion. Initially, it appears like something that would improve your backlink portfolio and heighten your website’s authority. Read more at Ask When Vetting a Potential White Hat Link Building Service Provider AI or Artificial Intelligence has always intrigued curious minds to dig deeper and find out how it works and how it can be used to help humans in the most appropriate ways. At present, Google RankBrain is the closest AI synonym for search engines. It has already made great strides in various fields like, customer services, robotics, medicine and so on, and it is high time that SEO or search engine optimisation also benefits from it. Take a look below at how AI is changing the way SEO is done for better results. Rising Importance of Visual Content Visual content is tremendously influencing SEO over the last few years. AI has made search engines intelligent to assess and analyse visual content, especially videos. Read more at How is AI Transforming the Way SEO is Done? Website navigation is a primary aspect of UX design and a crucial piece of website design as a whole. The purpose of your website is to effectively communicate with your audience as if they were directly speaking with you. It not only showcases your goods or services, but also tells the story of your brand whilst attracting, engaging and converting visitors. The website is a marketer, a salesperson and your strongest digital asset. Without clear and intuitive navigation, you cannot achieve your online objectives. Keep reading to know the best practices of today’s website navigation. Desktop Navigation Best Practices In the world of desktop navigation, less is more. By reducing the number of key navigation options on your website, you can refine and improve navigation’s wayfinding purpose. Read more at Website Navigation- Best Practices to Enhance User Experience Social media networks have been criticised time and again for their adverse influence on today’s youth, but it still remains the most unifying and important digital platform. Over 2.5 billion people actively use social media networking sites and that number is only growing with every passing day. So, whatever you do, do not ignore this powerful platform to promote your brand and if you need help, the social media experts at Nhance Digital are ready to assist. As one of the leading social media agencies in the UK, we have rounded up some of the creative and surefire ways as mentioned below in which you can improve your social media engagement. Read more at Boost Your Social Media Engagement with These Foolproof Strategies |
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April 2020
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