Digital agencies are so many in number that it is not that difficult to find one to handle your digital marketing requirements. However, finding a creative digital agency is challenging. Such agencies are aware of the tactics that will give your business massive exposure on the Internet, as well as, social media. In addition to that, they are also responsible for coming up with the foundational strategy before publishing anything on the web.
The problem with digital agencies is that they are heavily-weighted with individuals from the tech-side, such as data analysts and programmers. Read more What to Know Before Partnering with a Creative Digital Agency? In 2017, 52% of the total Internet traffic was from mobile devices and it is growing exponentially. Over a third of the global human population are smartphone users today and the number is only expected to increase. Realising the importance of mobile devices, Google recently rolled out its mobile-first index. So, businesses no longer have a choice, but to transition into the era of mobile-first website design.
If your website is still not ready for a mobile future, here are some helpful responsive web design tips that you may want to consider. # Content-first Designing content around mobile can be a daunting task. Besides the limited space, there is the added difficulty of device compatibility, screen rotation, zooming and other such sundry problems. Read more Responsive Website Design Tips for a Mobile-first Approach The rules of search engine optimization or SEO has changed over the years and the search ranking algorithms are increasingly becoming more sophisticated and smarter. In order to improve your website’s ranking today, you need to have a well-crafted SEO strategy in place. Keep reading to know about some of the tried-and-tested SEO tactics used by the best SEO agency that you can implement for better rankings.
Read more at Contemporary SEO Tactics to Improve Your Rankings Marketing is one of the integral activities that every business has to partake in. Without marketing, businesses cannot hope to survive. Unlike traditional marketing, digital marketing is carried out with the use of electronic media. It is basically Internet-based and today, a lot of companies have shifted over to online marketing on realising the lucrative advantages that come by leveraging online media.
Read more at What are the Benefits of Digital Marketing Over Traditional Marketing? Ecommerce is increasingly fulfilling assorted roles in the online selling world. The sector has really come a long way since a startup, Amazon started selling books, via the Internet. Now, the sector encompasses a wide range of services and all kinds of physical products that can be imagined - from land to clothes and even automobile – can be purchased from across the world. At first, ecommerce transactions were primarily conducted from desktops or laptops from home, but purchases from mobile devices are taking centre stage today. This is why ecommerce website design is undergoing a massive change. Keep reading to know some of the emerging web design trends that you can adopt in 2018.
Read more at Ecommerce Web Design: Here are the Top Trends to Implement in 2018 The world of SEO or search engine optimisation often feels intimidating to beginners because there are simply too many things to learn. Even professional optimisers who have been part of the industry for more than a decade are constantly learning new things thanks to Google’s updates. However, if you are aware of the basic components, you would not feel too overwhelmed.
So, take a look below at some of the core fundamentals of SEO. # Domain and page authority Domain authority and page authority plays a critical role in predicting a website’s search ranking. Read more at SEO Basics: Things You Should Know The digital landscape provides great opportunities for both small and large businesses. It witnesses the entry of new businesses every day. Whilst some of them attain huge success, others fizzle out. If you do not want your brand to be lost in the crowd, you need to keep developing and updating your digital marketing strategies as per the latest trends and technologies.
To get started, take a look below at some of the most popular digital marketing trends that you need to try out. Read more at Digital Marketing Trends that You Need to Try Right Away The stratospheric rise in the popularity and use of mobile devices indicate that you will be doing yourself a disservice if your website is not designed to adjust and respond to mobile and other devices. One of the easiest ways to do this would be to make use of a responsive website design, which will allow your website to seamlessly adapt to the size of any screen like, a desktop, a tablet or phone, it is being viewed on. If you need reasons to convince you to make the transition, keep reading.
# Escalated Traffic from Mobile Users There was a time when businesses would create 2 versions of 1 website - for desktop users and for mobile users. Some of them still practice this today. Read more at Why Should You Use a Responsive Website Design Now |
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April 2020
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