In SEO, featured snippets are an ever-growing area of interest. Featured snippets have the ability to drive a large amount of traffic to websites by getting websites ranked in the prestigious ‘zero’ position. This position appears above the other results on the SERP. However, to be awarded a featured snippet, you have to show Google that you are providing relevant answers to the user’s query, and therefore, satisfying the search intent of the user.
A featured snippet is also referred to as an answer box and it includes a synopsis of the answer that has been carefully extracted from a blog or webpage, along with the page title, link to the page and URL. Generally, featured snippets are awarded to those posts that appear in the top ten search results on the 1st page of Google’s SERP. If your website ranks below that, the chances of you being awarded a snippet are very slim. However, there are ways that you can implement to enhance your chances of getting a featured snippet. Some of them are explained below. To Read more: How Can You Get a Featured Snippet on Google? If you have recently launched your business website, it is great news. But, unfortunately, your website is one of the billions on the web and standing apart from the rest might feel overwhelming. In the quest to drive traffic, most website owners forget the importance of making visitors stay on the website for longer. A high bounce rate is not just disappointing, but it indicates that there is something wrong with your website. If the bounce rate of your website is high, below given are a few tactics that you implement to reduce the bounce rate.
Create a simple website Users find it very frustrating to visit a website that is too difficult to navigate or understand. So, make sure that your website is simple, professional and clean. Do not waste your resources and time on expensive state-of-the-art animation, interactive tools and graphics that fail to engage your visitors. You need to assess the value of your brand and make use of simple resources to showcase the personality of your company. To Read more: User-friendly Ways to Decrease Bounce Rate on Your Website All business owners are aware of the importance of keeping their online contact information updated. You cannot attract potential customers if they are unable to contact you, and you will probably arouse suspicion if your phone number and address are not accurately listed. Another reason to have your contact information listed across various websites is boosting your Google rankings in local search. This is known as citation building.
Citations are basically online references to your business, especially your address, brand name and phone number, which is collectively known as NAP. These details are crucial because they act as a marker that solidifies a business’ identity and helps Google in separating it from the other businesses that are listed online. Also, NAP demonstrates the physical presence of your business in a specific geographical area, which is important if you want to appear in local searches. To Read more: Everything You Need to Know about Citations in Local SEO Are you selling products online? If so, it is important that your ecommerce website is found easily by your potential customers. This means that you have to acquire a top ranking position in the SERPs and this is where ecommerce SEO in Sheffield can help you. Through the implementation of effective SEO strategies, you can boost your online visibility and drive more traffic to your website. Below given are some helpful SEO tips that you can consider for your ecommerce website.
Use keywords in anchor text Making use of anchor text to boost SEO is a great solution. Your ecommerce website must be full of links directing visitors to different pages and it is crucial that you optimise your anchor to enhance their potential. You can include strategic keywords in anchor text to increase the chances of getting ranked. To Read more: SEO Tips for Your Ecommerce Website CRO or conversion rate optimisation is the process of optimising websites for enhancing the likelihood that visitors will complete certain specific actions, such as making a purchase, enquiring about a product or service, getting in touch and so on. The higher a website’s conversion rate, the better. It might be that your website is performing brilliantly in other areas, but if it has a poor conversion rate, it will adversely impact your bottom line. You can hire SEO services in Glasgow for a better understanding of how CRO impacts your bottom line.
How can you optimise conversion rates? CRO can be a cost-effective and simple way of dramatically impacting the success of your online campaigns. If you do not have an in-house digital marketing team, you can hire SEO services in Glasgow. Some of the ways of optimising your website pages are mentioned below. To Read more: CRO and Ways to Optimise Pages for Conversions Businesses having a website can widely gain advantages from understanding organic SEO. This is the process of optimising the website and HTML to improve the website ranking on search engines. In this way, potential customers can search your business easily and quickly. Here are a few steps in which organic SEO must be done.
Understand your customers first Before entering the world of SEO, you must understand who are your customers and what are they looking for. Figure out the keywords that your customers might use whilst searching for products or services on Google. This is when you need to consult experts who can help you in keyword research. First, determine what are your popular services, and then, consider both diverse and similar terms that users can use to search. Another way to get more ideas on phrases is to type relevant words into Google and look at the parallel searches in the dropdown. To Read more: Basics of Organic SEO Want to optimise your website for the search engines? Here is a checklist of basic SEO tips that every businessman needs to follow.
Place keywords where they matter the most Keywords are an important feature and placing them properly is not a layman’s job. They must be included in the domain name, tagline, page titles, images, page content, description, site title, description and more. Concentrate on user experience User experience (UX) is important to meet the best practice of search engines. It shows that a website is accessible, easy to use and understand. There are certain elements which improve not only the SEO but also the UX, such as page layout, high-quality content, navigation and breadcrumbs, page speed and HTML sitemaps. When these factors are enhanced, you automatically improve the user experience. To Read more: Essential SEO Tips for Your Website Are you planning to expand your business? Opt for simple internet marketing strategies that can help you improve your brand’s visibility, increase traffic and penetrate different markets. So, which strategies you can pick? Take a look below.
Personal branding This is a practice in which an entrepreneur’s reputation or image is created and maintained before branding the company. Branding an individual gives you the chance to leverage a reliable image to advertise your brand. With the help of personal branding, you get more power to form communication with others, form better partnerships and give a face to your organisation. For this, you need to get in touch with an online marketing company in Sheffield and watch the branding experts doing the needful. To Read more: Digital Marketing Strategies that Every Businessman Needs |
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April 2020
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