Link building is a crucial part of digital marketing, especially SEO. It is one of the smartest ways to promote your website with an objective of obtaining good quality links. When it comes to link building strategies, there are white, black and gray hat tactics that webmasters employ. However, thorough research conducted by the SEO professionals at Nhance Digital has revealed that black and gray hat link building tactics are penalised by Google and other search engines. Unless you want your website to be banned from ranking, we recommend that you only apply white hat link building techniques.
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April 2020
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