One of the biggest digital marketing mistakes that most businesses are guilty of doing is designing and developing a website, but failing to optimise it. So, if you are in the process of designing a new website, make sure that the below given SEO features are included. Responsive website design Responsive website design allows a website to adjust for display on smartphones, desktop and tablets. Since the number of mobile users is exploding, websites must provide a fantastic mobile-user experience in order to stay relevant in 2019. Moreover, Google is also favourable towards websites that have a responsive design and rewards them with greater search visibility on organic SERPs. Top-notch quality, optimised content Google has evolved over the years and after thousands of algorithm changes, the search giant is adept at identifying and ranking good quality content that is relevant, authoritative, engaging and useful. The search giant has set the bar extremely high and shortcuts are no longer tolerated. So, your content must be informative and written around relevant keywords. But, you cannot stuff keywords for the hope of getting a high ranking position. Keyword insertion must make sense and the content should be written from the point of view of both search engines and users. Page loading speed The importance of a fast loading website cannot be harped enough in today’s day and age. Internet users are extremely impatient and refuse to wait for more than a few seconds for a web page to load. This is why you need to take proper measures during the design and development stage of your website to make sure that your website loads fast and under 3 seconds. Anything above that will result in a high bounce rate. Internal linking structure Websites that have a well-optimised internal linking structure helps Google in determining which web pages are most important. This ensures that Google bots are able to quickly crawl and index your pages. Make sure that links appear more often and the links must come from relevant, high-quality sources. Also, focus on simplifying the navigation structure of your website. The above-mentioned are only a few of the SEO features that your website must have. If you need more information, get in touch with an experienced website SEO company in London. With a professional on your team, you can peace of mind knowing what your business goals are looked after. Comments are closed.
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
April 2020
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