Internet marketers and webmasters use the term website optimisation to refer to the modification of a website. Changes are made to enhance the website’s visibility on search engines, the usability of the site by prospects/customers and the ability of the website to convert visitors into actual customers. In the context of website optimisation, there are 3 main areas - search engines, speed & performance and conversions. Keep reading to get a closer look at these three areas of optimisation. Optimisation for Search Engines Optimising websites for search engines allow major search engines to easily index and determine its relevance. There are several ways to optimise the website for search engines, but the most important is to research and find the right keywords. The keywords must be included in the page title, meta tags and descriptions, and the URL. Crafting information-rich, keyword-oriented content is another way to allow search engines to crawl and index your web pages. However, you must not overuse the keywords. Read more at Website Optimisation Tactics for Search, Performance and Conversions Comments are closed.
|
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
April 2020
Categories |